Data protection

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for entering into a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is provided in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Each time you access our website, your internet browser transmits usage data to us or our web host/IT service provider, which is then stored in log files (server log files). This stored data includes: z.B. the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our services.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.

contact

Responsible
Please contact us if you wish. The controller responsible for data processing is: Dr. Sellmair NanoElektroTechnik GmbH, Kepserstr. 37, 85356 Freising Germany, +49 (0)8161 989 0780, kontakt@lifepo.de

Customer initiates contact via email
If you contact us proactively via email, we collect your personal data (name, email address, message text) only to the extent that you provide it. This data processing serves the purpose of processing and responding to your inquiry.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., providing advice on purchase interest, preparing an offer) or relates to a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR.
We will only use your email address to process your request. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.


Data collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent that you provide it. The data is processed for the purpose of contacting you.

If the contact is for the purpose of carrying out pre-contractual measures (e.g., providing advice on purchase interest, preparing an offer) or relates to a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR.
We will only use your email address to process your request. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version provided by WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “WhatsApp”). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and respond to your contact request. For this purpose, we collect and process your mobile phone number registered with WhatsApp, your name if provided, and other data to the extent you have made it available. We use a mobile device for this service whose address book contains only data from users who have contacted us via WhatsApp. Therefore, no personal data is shared with WhatsApp without your prior consent to this.
Your data will be transferred by WhatsApp to servers of Meta Platforms Inc. in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles. If the contact is for the purpose of carrying out pre-contractual measures (e.g., providing advice on purchase interest, preparing an offer) or relates to a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.

If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in providing quick and easy contact and answering your request. In this case, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR.
We use your personal data only to process your request. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.
For more information on terms of use and data protection when using WhatsApp, please see [link to terms of use and privacy policy]. https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.


Customer account      Orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. This data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent before its withdrawal. Your customer account will then be deleted.


Collection, processing and transfer of personal data during orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. Providing this data is necessary for entering into a contract. Failure to provide this data will result in the contract not being concluded. This processing is based on Article 6(1)(b) GDPR and is necessary for the performance of a contract with you.
Your data will be shared with, for example, shipping companies, dropshipping and fulfillment providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to the minimum necessary.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.

Reviews Advertising


Data collection when writing a comment or review
When you comment on or rate an article or post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. This data is processed for the purpose of enabling and displaying comments and ratings.


For the purpose of verifying your rating/comment, we also collect the following data: Order number, , Invoice number, .

By submitting your comment/review, you consent to the processing of the data you provide. This processing is based on Article 6(1)(a) of the GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on consent before its withdrawal. Your personal data will then be deleted.

When your comment/review is published, only the name you provided published.

Furthermore, when you submit a comment/review, your IP address will be stored for the purpose of preventing misuse of the comment or review function and ensuring the security of our IT systems. By submitting the comment/review, you consent to the processing of the transmitted data. This processing is based on Article 6(1)(a) of the GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on your consent before its withdrawal. Your IP address will then be deleted.

Using Trustpilot
We use the "Trustpilot" rating system from Trustpilot A/S (Pilestræde 58, 1112 Copenhagen, Denmark; "Trustpilot") on our website.
Trustpilot allows us to collect customer reviews and display them on our website to give you an insight into the quality of our services.
After placing an order, you may receive an invitation from us or Trustpilot to submit a review, which you can then do. u.aThe following data will be processed by us or Trustpilot: email address, name, information about your device and location (IP address, browser settings, type of browser used, browser language, time zone), information about your Trustpilot user account (username, photo, preferred language), information about the purchased product or service used (reference or order number, product details), the content of your review and the star rating you gave, your product photos or videos (if you have attached them to your product review). This data may also be used to verify your review.
The processing is based on Article 6(1)(a) GDPR with your consent, provided you have expressly agreed to the transfer of your data and to receiving the review request. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent before its withdrawal.
For more information about data protection when using Trustpilot, please see: https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms.


Use of your personal data for sending postal advertising
We use your personal data (name, address), which we received in connection with the sale of goods or services, to send you postal advertising, unless you have objected to this use. Providing this data is necessary for the conclusion of the contract. Failure to provide it will result in the contract not being concluded.
The processing is based on Article 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in direct marketing. You can object to this use of your address data at any time by notifying us. The contact details for exercising your right to object can be found in the legal notice.

Use of the email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. The data processing serves solely the purpose of promotional communication. For this purpose, we process your email address and, if applicable,further data that you voluntarily provided when registering for our newsletter.
The processing is based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent before its withdrawal.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Even after removal from the mailing list, we may still store your email address on a so-called blacklist to prevent you from receiving future newsletter emails from us. This storage is based on Article 6 Paragraph 1 Letter f of the GDPR, due to our and your legitimate interest in preventing the reuse of your email address for sending our newsletter. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.


Use of the email address for sending direct marketing.
We use your email address, which we obtained in connection with the sale of goods or services, to send you electronic advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. Providing your email address is necessary for the conclusion of the contract. Failure to provide it will result in the contract not being concluded. This processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in direct marketing. You can object to this use of your email address at any time by notifying us. The contact details for exercising your right to object can be found in the legal notice. You can also use the link provided in the promotional email. No costs other than standard transmission fees will be incurred.


Use of email address for availability notifications
We offer a stock availability notification service on our website. If an item is temporarily unavailable, you can enter your email address on the respective product page and be notified by email when it becomes available, provided you have consented to this. You will receive a one-time email notification when the item is available. This processing is based on Article 6(1)(a) of the GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the availability notification at any time by contacting us. Your email address will then be removed from the mailing list.

Shipping service provider

Sharing of the email address with shipping companies to inform about the shipping status
We will forward your email address to the shipping company as part of the order processing, provided you have expressly consented to this during the ordering process. This is done so that we can inform you about the shipping status via email. This processing is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR.You can withdraw your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.


Payment service provider

Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à on our website.r.l. et Cie, S.C.A(22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of offering you payment via the PayPal Express payment service. To integrate this payment service, it is necessary that PayPal collects data when you access the website (z.BThe website collects, stores, and analyzes your IP address, device type, operating system, browser type, and device location. Cookies may also be used for this purpose. These cookies enable the recognition of your browser.
Your personal data is processed on the basis of Article 6(1)(f) GDPR due to our overriding legitimate interest. a customer-oriented range of different payment methods. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Article 6(1)(b) GDPR. Further information on data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at [link to privacy policy]. www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.


Using PayPal Checkout
We use the PayPal Check-Out payment service from PayPal (Europe) S.à on our website.r.l. et Cie, S.C.A(22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of offering you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) GDPR.

Cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Article 6 Paragraph 1 Letter f GDPR, due to our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.

Credit card via PayPal, direct debit via PayPal && “Pay later” via PayPal
For certain payment methods, such as credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical methods using credit reference agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship.The credit report may include probability values ​​(score values) calculated using scientifically recognized mathematical-statistical methods, which incorporate address data, among other things. Your legitimate interests are protected in accordance with legal regulations. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in protecting against payment defaults when PayPal provides advance payment.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR, by notifying PayPal. Providing this data is necessary for concluding the contract with your chosen payment method. Failure to provide this data will result in the contract not being able to be concluded with your selected payment method.

Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Article 6(1)(b) GDPR. To process this payment method, PayPal may then forward the data to the respective provider. This processing is also based on Article 6(1)(b) GDPR. Local third-party providers may include, for example:

  • Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)


Purchase on account via PayPal
When paying via invoice, the data required for payment processing is initially transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6 Paragraph 1 Letter b GDPR. Ratepay may conduct a credit check using mathematical-statistical methods (probability or score values) with credit agencies, following the procedure described above. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in protecting against payment defaults. Ratpay pays in advance. Further information on data protection and which credit agencies Ratpay uses can be found at [link to relevant page]. https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

Further information on data processing when using PayPal can be found in the corresponding privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.


Using the payment service provider Stripe
We use the payment service Stripe, provided by Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, on our website. The data processing serves the purpose of offering you the option of payment via this service. By selecting and using Stripe, the data required for payment processing is transmitted to Stripe in order to fulfill the contract with you using the chosen payment method. This processing is based on Article 6(1)(b) GDPR.
Stripe reserves the right to obtain a credit report, if necessary, based on mathematical-statistical methods using credit reference agencies. For this purpose, Stripe transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values ​​(score values) calculated using scientifically recognized mathematical-statistical methods, which incorporate, among other things, address data. Your legitimate interests are taken into account in accordance with legal regulations. The data processing serves the purpose of credit assessment for initiating a contract. This processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in protection against payment default when Stripe provides services in advance.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR, by notifying Stripe. Providing this data is necessary for concluding the contract with your chosen payment method. Failure to provide this data will result in the contract not being able to be concluded with your selected payment method.
All Stripe transactions are subject to the Stripe Privacy Policy. You can find it at https://stripe.com/de/privacy

Cookies

Our website uses cookies. Cookies are small text files that are stored in or by the internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. Therefore, you have full control over their use. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that you may then not be able to fully utilize all the functions of this website.
The links below provide information on how to manage cookies in the most common browsers (u.a(also deactivate) can:
Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure.Furthermore, cookies enable our systems to recognize your browser even after you navigate to a different page and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary that the browser is recognized even after a page change.
The use of cookies or similar technologies is based on Section 25 Paragraph 2 of the German Telemedia Act (TDDG). The processing of your personal data is based on Article 6 Paragraph 1 Letter f of the GDPR, due to our overriding legitimate interest. to ensure the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.

Using the Shopify Consent Tool (Shopify Privacy) && Compliance)
We use the consent tool “Shopify Privacy” on our website. && Compliance” of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; “Shopify”). Shopify is an affiliate of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
This tool allows you to grant consent for data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw previously granted consent. The data processing serves the purpose of obtaining and documenting necessary consents for data processing and thus complying with legal obligations. Cookies may be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
For more information about data protection at Shopify, please see [link to privacy policy]. https://www.shopify.com/de/legal/datenschutz.



analysis      Ad tracking      communication

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google, on behalf of the operator of this website, will use the information obtained to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator.
This can u.a.The following information will be collected: IP address, date and time of page access, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, and purchase activity. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.

Your IP address is shortened by us on our own servers beforehand. Google thus receives only pseudonymized data.

Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR.

Your personal data is processed with your consent on the basis of Article 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

The information generated about your use of this website is generally transmitted to and stored on a Google server in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and under https://policies.google.com/privacy?hl=de&gl=de.

Using Shopify statistics
We use the statistics and analytics functions of Shopify International Ltd. (Victoria Buildings,
2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") within the framework of order processing. Shopify is a company affiliated with Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyses, and statistics. u.aThe following device information is collected and processed: information about your web browser, IP address, time zone, and some of the cookies installed on your device. When you navigate the website, information about the web pages or products you visit, the referrer URL (the website from which you accessed our website), and information about how you interact with the website are also collected. Technologies such as cookies, web beacons, tags, and pixels (electronic files used to collect information about how you navigate the website) are used for this purpose.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not TADPF certified.This data transfer is based on contractual obligations comparable to the EU Commission's standard contractual clauses.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
You can find more information about data protection at Shopify here. https://www.shopify.com/de/legal/datenschutz, Information on the data processing agreement can be found at https://www.shopify.com/de/legal/dpa as well as information about the cookies used under https://www.shopify.com/de/legal/cookies.


Using Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited lifespan, do not contain any personally identifiable information, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of different Ads customers.
The information collected using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users.

Your data may be transferred to Google LLC servers in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Using Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting advertising space on the website and using this space to target website visitors with interest-based advertising. This function displays personalized, interest-based advertisements from the Google Display Network to visitors of the provider's website.Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles. Google may transfer this information to third parties if required to do so by law, or if third parties process this data on Google's behalf. Google will under no circumstances associate your IP address with other data held by Google.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/


Using the Pinterest tag
We use the Pinterest tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
This application is designed to target website visitors with interest-based advertising on the social network Pinterest. To achieve this, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to Pinterest's servers when you visit the website. This transmits information to Pinterest's servers about which of our pages you have visited. Pinterest associates this information with your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
When you access our website via a pin on the social network Pinterest, a conversion tracking cookie is stored on your computer. These cookies have a limited lifespan, do not contain any personal data, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information collected using the conversion cookie is used to create conversion statistics and thus optimize our website. u.aThe following information will be processed: total number of users who clicked on one of our pins and were redirected to our website, subpages visited on our website (z.B. Category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not TADPF certified. Data transfer takes place u.a. based on standard contractual clauses as suitable safeguards for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6, paragraphArticle 6(1)(a) GDPR. Your personal data is processed with your consent on the basis of Article 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
For more information about how Pinterest collects and uses data, your related rights, and options for protecting your privacy, please see Pinterest's privacy policy at [link to Pinterest privacy policy]. https://policy.pinterest.com/de/privacy-policy.

Using Shopify Inbox
We use the Shopify Inbox live chat system on our website.
of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") within the framework of order processing. Shopify is a company affiliated with Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of direct and efficient communication between you and us as the provider. Data is stored and processed for the operation of the system and for the purpose of optimizing the service.
Cookies may be used to operate the live chat system, enabling browser recognition. The following information may be collected and processed: IP address and any personal data you provide when using the chat system.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. The EU Commission has also issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the EU Commission's Standard Contractual Clauses.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
For more information about data protection at Shopify, please see [link to privacy policy]. https://www.shopify.com/de/legal/datenschutz and https://www.shopify.com/de/legal/dpa.


Plug-ins and other


Using Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript and HTML tags used to implement tracking and analytics tools. The data processing serves the purpose of tailoring and optimizing our website to user needs.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it enables the triggering of other tags that may collect and process personal data.
You can find more information about terms of use and data protection here. here.

Using Google reCAPTCHA
We use the reCAPTCHA service on our website. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”). This query serves the purpose of distinguishing between input from a human and input from automated, machine processing. For this purpose, your input is transmitted to Google and further processed there. Additionally, your IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transferred to servers of Google LLC in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
Further information about Google reCAPTCHA and its privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html as well as https://www.google.com/privacy.

Using Google Maps
We use the Google Maps embedding function on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google").
This function enables the visual display of geographical information and interactive maps. When pages containing embedded Google Maps are accessed, Google also collects, processes, and uses data from website visitors.
Your data may also be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google
has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
Further information on the collection and use of data by Google can be found in Google's privacy policy at https://www.google.com/privacypolicy.html. There, in the Privacy Center, you also have the option to change your settings so that you can manage and protect your data processed by Google.


Using YouTube
We use the YouTube video embedding function on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website.The "Enhanced Privacy Mode" option is enabled. This means that YouTube does not store any information about visitors to the website. Information is only transmitted to and stored by YouTube when you actually watch a video. Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube
has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
For more information about how YouTube and Google collect and use data, your related rights and options for protecting your privacy, please see YouTube's privacy policy at [link to YouTube's privacy policy]. https://www.youtube.com/t/privacy.


Integration of the Händlerbund member logo
The Händlerbund member logo is displayed on our website (Handelsbund). e.V., Kohlgartenstraße 11-13, 04315 Leipzig). When you access our website, your browser automatically sends information to the Händlerbund server. e.V. sent. This information is temporarily stored in a server log file for 7 days. The following information is collected automatically without your intervention and stored until its automated deletion:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

The temporary storage of the IP address by the system is necessary to enable the delivery of the website. For this purpose, the IP address must be stored for the duration of the session. Storage in log files is carried out to ensure the functionality of the website. In addition, the data serves to optimize the website and to ensure the security of the IT systems. This data is not stored together with other personal data. The legal basis for data processing is Article 6(1)(f) GDPR.

Integration of the buyer seal logo
Our website features the buyer seal logo (Händlerbund Management AG, Kohlgartenstraße 11-13, 04315 Leipzig). When you access our website, your browser automatically sends information to the Händlerbund Management AG server. This information is temporarily stored in a server log file for 7 days. The following information is collected automatically and stored until it is automatically deleted:
  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used, protocol and, if applicable,the operating system of your computer and the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable the delivery of the website. For this purpose, the IP address must be stored for the duration of the session. Storage in log files is carried out to ensure the functionality of the website. In addition, the data serves to optimize the website and to ensure the security of the IT systems. This data is not stored together with other personal data. The legal basis for data processing is Article 6(1)(f) GDPR.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of ensuring consistent font display on our website. To load the fonts, a connection to Google's servers is established when the page is accessed. Cookies may be used in this process. u.aYour IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.

Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ as under https://developers.google.com/fonts/faq.

Using FontAwesome
We use Font Awesome from Fonticons Inc. (307 S Main St., Suite 202, Bentonville, AR, 72712-9214 USA “Font Awesome”) on our website. The data processing serves the purpose of ensuring the consistent display of fonts and icons on our website. To load the fonts, a connection to Font Awesome's servers is established when the page is accessed.
Cookies may be used in this process. u.aYour IP address and information about the browser you are using are processed and transmitted to Font Awesome. Your data may be transferred to third countries, such as the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Font Awesome is not TADPF certified.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
Further information on data processing and data protection can be found at https://fontawesome.com/privacy as under https://fontawesome.com/support.
Using Google Translate
We use the translation service of [Company Name] on our website via an API integration.
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
The data processing serves the purpose of displaying the information provided on the website in other languages. To ensure that the translation is displayed automatically according to your chosen language, your browser connects to Google's servers. Cookies may be used in this process. Among other things, the following information may be collected and processed: IP address, URL of the visited page, date and time.
Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and has therefore committed itself to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 Paragraph 1 Sentence 1 of the German Telemedia Act (TMG). i.V.mArticle 6 paragraph 1 letter a GDPR. Your personal data is processed with your consent on the basis of Article 6 paragraph 1 letter a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until its withdrawal.
For more information about how Google collects and uses your data, please visit: https://www.google.com/policies/privacy/.

Data subject rights and storage period

Storage duration
After complete contract fulfillment, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.


Rights of the data subject
Provided the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
Furthermore, pursuant to Article 21 Paragraph 1 GDPR, you have the right to object to processing based on Article 6 Paragraph 1 f GDPR, as well as to processing for direct marketing purposes.


Right to lodge a complaint with the supervisory authority
According to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is unlawful.


You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Tel.: +49 981 1800930
Fax: +49 981 180093800
E-mail: poststelle@lda.bayern.de


Right to object
Are the processing of personal data listed here based on our legitimate interest pursuant to Art. 6 para. 1 lit.Pursuant to Article 6(1)(f) of the GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1), including profiling based on those provisions.
After an objection has been lodged, the processing of the data in question will cease, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.


If your personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Upon receipt of your objection, we will cease processing the data in question for direct marketing purposes.

Last updated: October 22, 2024