Data protection

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This only applies unless otherwise stated during the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host/IT service provider via your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and in improving our offering.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

contact

Person responsible
Please contact us if you wish. The person responsible for data processing is: Dr. Sellmair NanoElektroTechnik GmbH, Kepserstrasse 37, 85356 Freising Germany, +49 (0)8161 989 0780, kontakt@lifepo.de

Customer's proactive contact via email
If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent you provide it. This data processing serves to process and respond to your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.


Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. Data processing serves the purpose of establishing contact.

If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

WhatsApp Business
If you contact us via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and respond to your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, whose address book only stores data from users who have contacted us via WhatsApp. Personal data will therefore not be passed on to WhatsApp without your prior consent.
Your data will be transferred by WhatsApp to Meta Platforms Inc. servers in the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. If the contact serves to carry out pre-contractual measures (e.g. advice in the event of purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.

If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in providing quick and easy contact and in answering your inquiry. In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
We will only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
For more information on terms of use and data protection when using WhatsApp, please visit https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.


Customer account      Orders

Customer account
When you open a customer account, we collect your personal data to the extent specified therein. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.


Collection, processing and transfer of personal data when placing orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to process your inquiries. Providing this data is required to conclude a contract. Failure to provide this data will result in no contract being concluded. Processing is based on Art. 6 (1) (b) GDPR and is necessary to fulfill a contract with you.
Your data may be shared with, for example, shipping companies, dropshipping or fulfillment providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to a minimum.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

Reviews Advertising


Data collection when writing a comment or rating
When you comment on or rate an article or post, we collect your personal data (name, email address, comment text) only to the extent you provide it. The processing serves the purpose of enabling and displaying comments/ratings.


For the purpose of verifying your rating/comment, we also collect the following data: Order number, , Invoice number, .

By submitting the comment/review, you consent to the processing of the submitted data. This processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of your consent until the revocation. Your personal data will then be deleted.

When your comment/review is published, only the name you provided published.

In addition, when you submit a comment/rating, your IP address will be saved to prevent misuse of the comment or rating function and to ensure the security of our information technology systems. By submitting a comment/rating, you consent to the processing of the submitted data. This processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of your consent until the revocation. Your IP address will then be deleted.

Using Trustpilot
We use the "Trustpilot" rating system of Trustpilot A/S (Pilestræde 58, 1112 Copenhagen, Denmark; "Trustpilot") on our website.
Trustpilot enables us to collect customer reviews and display them on our website to give you insight into the quality of our services.
After placing an order, you may receive an invitation from us or Trustpilot to submit a review and then submit a review. We or Trustpilot may process, among other things, the following data: email address, name, information about your device and location (IP address, browser settings, type of browser used, browser language, time zone), information about your Trustpilot user account (username, photo, preferred language), information about the purchased product or service used (reference or order number, product details), the content of your review and the star rating you gave, your product photos or videos (if you have included them with your product review). This data may also be used to verify your review.
Processing is based on Art. 6 (1) (a) GDPR with your consent, provided that you have expressly consented to the transfer of your data and to receiving the request for feedback. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about data protection when using Trustpilot, please visit: https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms.


Use of your personal data for sending postal advertising
We use your personal data (name, address), which we received as part of the sale of a product or service, to send you postal advertising, unless you have objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide this data will result in no contract being concluded.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising your right of objection can be found in the imprint.

Use of the email address for sending newsletters
We use your email address, regardless of contract processing, exclusively for our own advertising purposes to send newsletters, provided you have expressly consented to this. Processing is based on Art. 6 (1) (a) GDPR with your consent.You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.


Use of the email address for sending direct mail
We use your email address, which we received as part of the sale of a product or service, to electronically send advertising for our own products or services similar to those you have already purchased from us, unless you have objected to this use. Providing your email address is necessary to conclude a contract. Failure to provide it will result in no contract being concluded. Processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your right of objection can be found in the imprint. You can also use the link provided in the promotional email. There will be no additional costs for this other than the transmission costs according to the basic rates.


Use of email address for availability notifications
We offer a product availability notification service on our website. If an item is temporarily unavailable, you have the option of entering your email address for the respective item and being informed by email when it becomes available, provided you have consented to this. You will receive a one-time notification by email about the availability of the respective item. Processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the availability notification at any time by notifying us. Your email address will then be removed from the mailing list.

Shipping service provider

Passing on the email address to shipping companies to inform them about the shipping status
We will pass on your email address to the shipping company as part of the contract processing, provided you have expressly consented to this during the ordering process. The purpose of this transfer is to inform you about the shipping status by email. Processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the shipping company, without affecting the legality of the processing carried out on the basis of your consent until the revocation.


Payment service providers

Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of data processing is to offer you payment via the PayPal Express payment service. To integrate this payment service, PayPal must collect data (e.g.,IP address, device type, operating system, browser type, location of your device). Cookies may also be used for this purpose. Cookies enable the recognition of your browser.
The processing of your personal data is based on Art. 6 (1) (f) GDPR based on our overriding legitimate interest on a customer-oriented offering of various payment methods. You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.


Using PayPal Check-Out
We use the PayPal Check-Out payment service provided by PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of data processing is to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.

Cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.

Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal
For certain payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit check for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes an advance payment.
You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying PayPal, for reasons arising from your particular situation. Providing this data is necessary for concluding the contract using your preferred payment method. Failure to provide this data will result in the contract not being concluded using your chosen payment method.

Third-party providers
When paying using a third-party payment method, the data required for payment processing will be transmitted to PayPal. This processing is based on Art. 6 (1) (b) GDPR. To process this payment method, PayPal may then forward the data to the respective provider. This processing is based on Art. 6 (1) (b) GDPR. Local third-party providers can include, for example:

  • Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)


Purchase on account via PayPal
When paying via invoice, the data required for payment processing is first transmitted to PayPal. To process this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. Ratepay may conduct a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies according to the process already described above. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protecting against payment defaults when Ratepay You can find further information on data protection and which credit agencies use Ratpay at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.


Use of the payment service provider Stripe
We use the payment service Stripe from Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, on our website. Data processing serves the purpose of offering you payment via the payment service. By selecting and using Stripe, the data required for payment processing will be transmitted to Stripe in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.
Stripe reserves the right, if necessary, to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, Stripe transmits the personal data required for a credit check to a credit agency and uses the information obtained regarding the statistical probability of a payment default to make a balanced decision regarding the establishment, implementation, or termination of the contractual relationship. The credit report may contain probability values ​​(score values) calculated based on scientifically recognized mathematical-statistical procedures, which include, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions.The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is based on Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in protecting against payment defaults when Stripe makes advance payments.
You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR by notifying Stripe, for reasons arising from your particular situation. Providing this data is necessary for concluding the contract using your preferred payment method. Failure to provide this data will result in the contract not being concluded using your chosen payment method.
All Stripe transactions are subject to the Stripe Privacy Policy, which can be found at https://stripe.com/de/privacy

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that if you do this, you may not be able to use all of the features of this website to their full extent.
The following links will tell you how to manage (including deactivate) cookies in the most important browsers:
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use technically necessary cookies to make our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary that the browser is recognized even after you change pages.
The use of cookies or similar technologies is based on Section 25 (2) TDDDG. Your personal data is processed on the basis of Art. 6 (1) (f) GDPR based on our overriding legitimate interest. to ensure the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.

How to use the Shopify Consent tool (Shopify Privacy & Compliance)
We use the "Shopify Privacy & Compliance" consent tool from Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Shopify is an affiliate of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool allows you to grant consent to data processing via the website, in particular the use of cookies, as well as to exercise your right to withdraw consents you have already granted. Data processing serves the purpose of obtaining and documenting the necessary consents to data processing and thus complying with legal obligations. Cookies may be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
For more information about Shopify’s privacy policy, please visit https://www.shopify.com/de/legal/datenschutz.



analysis      Advertising tracking      communication

Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. Google will use the information obtained on behalf of the website operator to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website activity and internet usage.
The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser and device you use, pages visited, referrer URL (website through which you accessed our website), location data, purchasing activities. Google may link your information with other information, such as your search history, your personal accounts, your usage data from other devices, and any other information Google has about you.

Your IP address will be shortened by us on our own servers beforehand. Google thus receives only pseudonymized data.

Google uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the website. The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR.

Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You may revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Both Google and US government agencies have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and under https://policies.google.com/privacy?hl=de&gl=de.

Using Shopify Statistics
We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings,
2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") as part of a contract processing agreement. Shopify is an affiliate of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyses, and statistics. The following device information is collected and processed, among other things: information about the web browser, IP address, time zone, and some of the cookies installed on your device. When you navigate the website, information about the websites or products visited, the referrer URL (website from which you accessed our website), and information about how you interact with the website is also collected. Technologies such as cookies, web beacons, tags, and pixels (electronic files used to collect information about how you navigate the website) are used for this purpose.

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can find more information about Shopify’s privacy policy at https://www.shopify.com/de/legal/datenschutz, Information on the order processing contract at https://www.shopify.com/de/legal/dpa and information about the cookies used at https://www.shopify.com/de/legal/cookies.


Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website, including conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited lifespan, contain no personal data, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across Ads customers' websites.
The information collected through the conversion cookie is used to compile conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

Your data may be transferred to Google LLC servers in the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Google AdSense
We use the AdSense feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting advertising space on the website and targeting website visitors with interest-based advertising. This feature enables visitors to the provider's website to see personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable an analysis of your website use. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, an adequacy decision of the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Google may transfer this information to third parties where required to do so by law, or where such third parties process the data on Google's behalf. Google will never associate your IP address with any other data held by Google.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/


Using the Pinterest Tag
We use the Pinterest Tag of Pinterest Europe Limited (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland "Pinterest") on our website.
The application serves the purpose of targeting website visitors with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then see personalized, interest-based Pinterest ads.
If you access our website via a pin on the Pinterest social network, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information collected with the help of the conversion cookie is used to create conversion statistics and thus to optimize our website. The following information, among others, can be processed: total number of users who clicked on one of our pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TADPF. Data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about how Pinterest collects and uses data, your rights in this regard, and options for protecting your privacy, please see Pinterest’s privacy policy at https://policy.pinterest.com/de/privacy-policy.

Using Shopify Inbox
We use the live chat system Shopify Inbox on our website
of Shopify International Ltd.(Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") as part of a contract processing agreement. Shopify is an affiliate of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
Data processing serves the purpose of direct and efficient communication between you and us as the provider. Data is stored and processed for the operation of the system and to optimize the service.
To operate the live chat system, cookies may be used to recognize your browser. The following information may be collected and processed: IP address and personal data you provide when using the chat system.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. An adequacy decision of the EU Commission exists for Canada. An adequacy decision of the EU Commission exists for the USA: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about Shopify’s privacy policy, please visit https://www.shopify.com/de/legal/datenschutz and https://www.shopify.com/de/legal/dpa.


Plug-ins and other

Use of Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags, which are used, in particular, to implement tracking and analysis tools. Data processing serves the purpose of tailoring and optimizing our website to meet your needs.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does allow the activation of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.

Use of Google reCAPTCHA
We use the reCAPTCHA service on our website from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”). The query serves the purpose of distinguishing between input by a human and automated, machine-based processing. For this purpose, your input is transmitted to Google and processed there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transferred to Google LLC servers in the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF).Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html as well as https://www.google.com/privacy.

Use of Google Maps
We use the function for embedding Google Maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google") on our website.
This feature enables the visual display of geographical information and interactive maps. Google also collects, processes, and uses data from website visitors when they access pages that incorporate Google Maps.
Your data may also be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about the collection and use of data by Google, please see Google’s privacy policy at https://www.google.com/privacypolicy.htmlThere you also have the option to change your settings in the privacy center so that you can manage and protect the data processed by Google.


Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This feature displays videos stored on YouTube in an iFrame on the website. The "Enhanced Privacy Mode" option is enabled. This prevents YouTube from storing any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR.You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube’s privacy policy at https://www.youtube.com/t/privacy.


Integration of the Händlerbund member logo
The Händlerbund member logo (Händlerbund eV, Kohlgartenstraße 11-13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the Händlerbund eV server. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without your intervention and stored until automatically deleted:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

The temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must be stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. Furthermore, the data is used to optimize the website and ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 (1) (f) GDPR.

Integration of the buyer seal logo
The buyer's seal logo (Händlerbund Management AG, Kohlgartenstraße 11-13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the Händlerbund Management AG server. This information is temporarily stored in a so-called server log file for 7 days. The following information is collected without your intervention and stored until automatically deleted:
  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • browser used, protocol and, if applicable, the operating system of your computer as well as the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable delivery of the website. For this purpose, the IP address must be stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. Furthermore, the data is used to optimize the website and ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 (1) (f) GDPR.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of ensuring a consistent display of fonts on our website. To load the fonts, a connection to Google servers is established when the page is accessed. Cookies may be used for this purpose. This process includes, among other things, processing your IP address and information about the browser you use and transmitting it to Google. This data is not linked to your Google account.

Your data may be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ as well as under https://developers.google.com/fonts/faq.

Use of FontAwesome
We use Font Awesome from Fonticons Inc. (307 S Main St., Suite 202, Bentonville, AR, 72712-9214 USA, "Font Awesome") on our website. This data processing serves the purpose of ensuring a consistent display of fonts and icons on our website. To load the fonts, a connection to FontAwesome servers is established when the page is accessed.
Cookies may be used for this purpose. Among other things, your IP address and information about the browser you use will be processed and transmitted to Font Awesome. Your data may be transferred to third countries, such as the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Font Awesome is not certified under the TADPF.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data processing and data protection can be found at https://fontawesome.com/privacy as well as under https://fontawesome.com/support.
Using Google Translate
We use the translation service of the
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
The data processing serves the purpose of displaying the information provided on the website in another language. To ensure that the translation is automatically displayed based on your choice of language, the browser you use establishes a connection to Google's servers.Cookies may be used for this purpose. Among other things, the following information may be collected and processed: IP address, URL of the visited page, date and time.
Your data may be transferred to the USA. For the USA, the EU Commission has adopted an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) (1) TDDDG in conjunction with Article 6 (1) (a) GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
For more information about how Google collects and uses your data, please visit: https://www.google.com/policies/privacy/.

Rights of data subjects and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular those under tax and commercial law, and then deleted after the expiry of the period unless you have consented to further processing and use.


Rights of the data subject
If the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) (f) GDPR and to processing for the purposes of direct marketing.


Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.


You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Phone: +49 981 1800930
Fax: +49 981 180093800
E-mail: poststelle@lda.bayern.de


Right of objection
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.


If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After your objection, we will stop processing the data concerned for direct marketing purposes.

last updated: 22.10.2024